Prior to its acquisition, Digit was a fintech company helping middle-class Americans effortlessly save and invest money. For many years, Digit operated with no brand guidelines. This led to discordant visual communication — and slowed down brand awareness.
Company
Digit
Timeline
2020
—
2021
Role
Brand Designer, Illustrator
I created Digit's first brand guidelines, curating the uses and images that were timeless and flexible enough to keep improving and adding assets.
As part of Digit’s brand refresh, I created a library of icons and illustrations to use as secondary elements in our communication system. We opted for our own images rather than stock images.
The spot illustrations appeared across media, from the app itself to landing pages and email campaigns.
Other projects
Prior to its acquisition, Digit was a fintech company helping middle-class Americans effortlessly save and invest money. For many years, Digit operated with no brand guidelines. This led to discordant visual communication — and slowed down brand awareness.
Company
Digit
Timeline
2020
—
2021
Role
Brand Designer, Illustrator
I created Digit's first brand guidelines, curating the uses and images that were timeless and flexible enough to keep improving and adding assets.
As part of Digit’s brand refresh, I created a library of icons and illustrations to use as secondary elements in our communication system. We opted for our own images rather than stock images.
The spot illustrations appeared across media, from the app itself to landing pages and email campaigns.