Prior to its acquisition, Cuenca was a Mexico City fintech company for young adult people, that provides digital financial services based on trust, inclusion, and innovation.
Company
Cuenca
Timeline
2019
—
2020
Role
Art Director, Brand Designer
Mexico is in a digital transition — any financial digital service needs to make it clear that it can connect you with a real person if needed. Cuenca wanted to humanize the brand, stripping away the techy feel.
Representation was equally important — the imagery needed to reflect situations and users the audience could genuinely identify with, rather than relying on generic stock photography.
Other projects
Prior to its acquisition, Cuenca was a Mexico City fintech company for young adult people, that provides digital financial services based on trust, inclusion, and innovation.
Company
Cuenca
Timeline
2019
—
2020
Role
Art Director, Brand Designer
Mexico is in a digital transition — any financial digital service needs to make it clear that it can connect you with a real person if needed. Cuenca wanted to humanize the brand, stripping away the techy feel.
Representation was equally important — the imagery needed to reflect situations and users the audience could genuinely identify with, rather than relying on generic stock photography.