DIGIT MARKETING
Test engagement and communicate Digit’s new features and core values through a series of social ads, landing pages, and email campaigns using the newly updated brand assets.
ROLEBrand Designer
Illustrator
Web Designer
GROWTH MARKETING ADSThese ad test rounds showcased the new Digit with messages that highlighted our unique features and core values: intelligence, ease and a member-first orientation. The visual style uses part of the updated brand elements and layouts. We tested messages as well as design. We tried five different messages in six different layouts. Here are the winners!
PAID & REFERRALDigit’s brand visual system is a work in progress. As part of the exploration, I redesigned the Paid and Referral landing page based on the results of previous tests run by the Growth Marketing team. We implemented a consistent text hierarchy, a more intentional illustration style, and patterns. UI elements became more dynamic in the hero. This new hero style also highlighted the product features in many different compositions. The design became congruent with the main website, Digit.co, which was part of this exploration.
EMAIL COMMSWe had two different future users — the beta guests and those who signed up for the waitlist. For them, we created a series of welcome emails.
EMAIL 1EMAIL 2
EMAIL 1 | ALT HERO
EMAIL 3