CHOBANI

Chobani yogurt was unknown in Mexico. The marketer needed the product to be noticeable, and the brand wanted to use packaging as its calling card.

ROLE

Art Director

Graphic Design

Packaging Design

PhotoS: Alfredo Pelcastre
Retail

I developed a full range of materials—from danglers to posters. While some assets adapted American brand imagery, the ones shown here were created entirely from scratch. I also designed nutritional guides to offer clear, trustworthy information for prospective clients within retail spaces.

DANGLERS
BTL

The brand was activated at high-visibility events such as the Abierto Mexicano de Tenis (Mexican Open) and various nutritionist conferences. The goal was to create a modern oasis through a Greek yogurt bar where Chobani could connect with potential brand ambassadors. I led the visual design and art-directed an industrial designer to bring the carts concept to life.

packaging

I also designed wholesale packaging using all recycled materials and sustainable inks.

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